These two markets seem to be the most challenging worldwide. Therefore, if you have been successful in the States and in Britain, you are likely to have a proficient team with an almost perfect product. Then, market expansion is the next step to boost sales. With the blossom of e-commerce, it’s also getting way easier to target consumers on the other side of the globe.
In our Market Insights series, we will examine and analyze some potential markets for retail businesses, especially Shopify merchants in the US/UK, to expand to. Today, we keep the focus on online shopping in Germany - the�No.3�country for e-commerce revenue in Europe - and German consumer behaviors. We will also present the pros and cons of expansion into Germany and suggest some next steps. Let's jump right in!
To see if Germany is a potential market for your business, you need to look at the market size and the future scenario.
Prior to the COVID-19 outbreak, Germany was in the�5th�position for e-commerce in the world with a total revenue of�€72.6 billion. The hit of the global pandemic with “stay-at-home" orders has pushed online shopping in Germany even further. In 2020, e-commerce in Germany was worth�€83.3 billion, surpassing the average growth rate of�11.3%�in the past 3 years by 3%. The significant YOY increase is predicted to be prolonged and amplified to more than�€141 billion�in 2024. �Those impressive statistics in recent years make Germany a strong and major player in the European eCommerce industry alongside the UK and France. E-commerce growth in Germany has more potential than in France with the backup of a sufficient logistics system, which will be discussed later.
Although German consumers prefer brick-and-mortar stores to online marketplaces, online shopping gradually becomes their habit as a result of COVID-19. Nearly�80%�of internet users purchase things online and up to�30%�of them do it on a weekly basis.
Although vaccination programs are on the right track, and Germany and Europe are preparing for a new normal post-pandemic, shopping habits established during the lockdown will not be washed away. The digital stickiness of German consumers is prominent. Research by McKinsey shows that up to�91%�of respondents continue to purchase online post-COVID-19.
With such promising numbers in e-commerce sales and online shopping customers, Germany should be on the priority list to consider for market expansion.
Remarkable e-commerce trends help you understand the orientation of the market, so you can decide if it aligns with your business goals.
There is nothing new about the domination of smartphones and tablets in global online shopping. Likewise, mobile sales in Germany are growing more quickly than overall digital sales. Mobile apps and mobile payments were the�top categories�for German retailers' investment in 2019. They also brought the highest ROI of 12% and 13% respectively. As�86%�of German citizens stated they are most likely to shop online from the couch, mobile commerce will continue to contribute a significant part to the overall e-commerce revenue.
Although many customers are against online advertising, it seems to be effective to the German.�One-third�of e-shoppers here have purchased directly through an advertising post at least once while�26.7%�have at least made a click on it.
Key opinion leaders (KOL) and micro-influencers are also popular in Germany. Around�20%�of online consumers here buy the advertised product directly from an influencer's product post that they visit. Another�20%, despite not making the instant purchase, later buy the featured item either online or offline.
Global consumers are more and more aware of the anthropogenic climate change caused by their consumption. That's why a minimal lifestyle that encourages “reduce, reuse, and recycle” is trending. German consumers are not excluded from that trend. More about online shopping in Germany.�
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The global entertainment industry has undergone a profound transformation in recent years, with Asian media becoming a dominant force. Among the platforms facilitating this shift, Asia2TV stands out as a key player, bridging the gap between Asia��‚��„�s rich, diverse entertainment cultures and a worldwide audience. Specializing in Asian dramas, movies, variety shows, and cultural programming, Asia2TV is enabling viewers to access content that was once confined to regional borders. Here��‚��„�s how this platform is revolutionizing global entertainment consumption.
embraces this diversity by curating a wide array of content from various Asian countries, offering everything from K-dramas and Bollywood films to Japanese anime and Thai romantic comedies.
By providing a unified platform for Asian entertainment, Asia2TV ensures that viewers can explore different cultures through their media. This not only serves to entertain but also fosters cultural exchange, allowing international audiences to appreciate the values, traditions, and creativity from across the Asian continent.
One of the main barriers to consuming foreign entertainment is the language gap. Asia2TV addresses this by offering extensive subtitle support across multiple languages. Popular Asian dramas and films on the platform come with subtitles in English, Spanish, Arabic, and other major global languages, making content accessible to non-native speakers.
By localizing content for different regions, Asia2TV ensures that viewers from diverse linguistic backgrounds can enjoy the same show or movie without missing the nuances. This multilingual approach has played a significant role in broadening the appeal of Asian entertainment, helping it find fans in countries far removed from its origin.
Asia2TV has cultivated strong partnerships with major production companies and content creators across Asia. By collaborating directly with studios and broadcasters in countries like South Korea, Japan, China, and India, the platform often acquires exclusive distribution rights for some of the biggest shows and films. This gives Asia2TV a competitive edge, as it can release much-anticipated series and films shortly after their local premieres.
These partnerships also ensure a steady stream of high-quality content, from blockbuster movies to indie productions, allowing Asia2TV to continuously refresh its catalog and keep viewers engaged with new releases.
The digital landscape has made it easier than ever for people to consume media, and Asia2TV capitalizes on this by offering a user-friendly platform that works seamlessly across devices. Whether on a smartphone, tablet, smart TV, or computer, users can easily browse, stream, and save content to watch later. The interface is designed with simplicity in mind, allowing users to discover new content based on their preferences or trending shows from across Asia.
Moreover, Asia2TV has expanded its presence globally by ensuring its platform is available in multiple regions. With robust streaming capabilities and servers optimized for international traffic, the platform delivers high-quality video without the frustrating delays or buffering that can mar the viewing experience.
For many international viewers, Asia2TV has become the gateway to discovering Asian stars. The platform not only showcases popular series and movies but also highlights the actors, directors, and creative minds behind them. This helps build global recognition for Asian celebrities, many of whom have gone on to amass large fanbases outside their home countries.
In recent years, stars like Korean actors Song Joong-ki, Japanese director Makoto Shinkai, and Bollywood actress Deepika Padukone have gained international fame, partly due to platforms like Asia2TV making their work accessible to a global audience. By shining a spotlight on these figures, Asia2TV plays a pivotal role in transforming Asian talent into global superstars.
One of the more unique aspects of Asia2TV is its dedication to showcasing content that might not typically receive mainstream attention. While major blockbuster dramas and films certainly draw the crowds, Asia2TV also highlights lesser-known genres and niche storytelling traditions.
For example, the platform features independent films from Japan, historical dramas from China, and even lesser-explored genres like horror from Thailand and experimental cinema from South Korea. This commitment to diversity means that viewers can discover not only what��‚��„�s popular but also explore the broader spectrum of storytelling that Asian cultures have to offer.
Asia2TV doesn��‚��„�t just provide content; it fosters a sense of community among its viewers. The platform actively engages with its audience through social media, fan events, and forums, where fans of Asian entertainment can discuss their favorite shows, share recommendations, and even connect with other fans worldwide.
These fan-driven spaces allow viewers to celebrate the cultural aspects of the content they love, from discussing plot twists in a K-drama to analyzing the traditional costumes in a Chinese historical film. This sense of belonging is instrumental in building loyal, engaged audiences who return to the platform again and again.
Asia2TV has emerged as a global force in the entertainment industry by bridging the gap between Asian media and international audiences. Through its diverse content offerings, multilingual support, strategic partnerships, and a focus on user experience, the platform is bringing Asia's rich storytelling traditions to the world stage. In doing so, it��‚��„�s not only entertaining but also fostering cross-cultural understanding, making Asian entertainment a beloved staple for viewers everywhere.
As the demand for diverse, global content continues to grow, Asia2TV is perfectly positioned to lead the charge, connecting the world to Asia's most captivating stories. https://asia2tv.ws/
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